Sustainability at AV Terrace Bay goes beyond caring for the environment. We incorporate health, safety and social justice into our sustainability model. We believe in being a responsible corporate citizen.
Sustainability in business means the holistic pursuit of a triple agenda – maximizing economic value, while protecting the environment, and catering to the well-being of the larger community. This has been a part of our Group’s philosophy from its inception, and our businesses have demonstrated a commitment to environment and society that goes beyond mere compliance of laws and regulations. It is becoming clear that lasting value creation requires equal emphasis on human, financial and ecological capital.
Kumar Mangalam Birla,
Aditya Birla Group Chairman
The Aditya Birla viewpoint of sustainability goes well beyond the normal definition of environmental sustainability; it incorporates health, safety and social justice issues as well. This concept is referred to as Corporate Social Responsibility (CSR).
Corporate Social Responsibility (CSR) is a form of corporate self-regulation conjoined with business model and strategies. It focuses on companies being responsible for their actions and encourages a positive impact through its activities on the environment, consumers, employees, communities, shareholders and stakeholders. According to The Centre for Business and Government of the Kennedy School of Government at Harvard University,
Corporate social responsibility encompasses not only what companies do with their profits, but also how they make them. It goes beyond philanthropy and compliance and addresses how companies manage their economic, social, and environmental impacts, as well as their relationships in all key spheres of influence: the workplace, the marketplace, the supply chain, the community, and the public policy.
Elements of the CSR program at AVTB include:
At AV Terrace Bay we our proud to label our products as FSC (Forestry Stewardship Council) Certified having obtained the FSC Chain of Custody Certification. FSC Chain of Custody certification is a voluntary certification system available to companies who have demonstrated their commitment to responsible forest management by having their company’s planning, practices and products independently evaluated against FSC’s Chain of Custody standards.
The FSC logo allows consumers to identify and choose products that support responsible forest management.