Sustainability at AV Terrace Bay goes beyond caring for the environment. We incorporate health, safety and social justice into our sustainability model. We believe in being a responsible corporate citizen.

Sustainability is no longer
simply another word for Environment.

Sustainability in business means the holistic pursuit of a triple agenda – maximizing economic value, while protecting the environment, and catering to the well-being of the larger community. This has been a part of our Group’s philosophy from its inception, and our businesses have demonstrated a commitment to environment and society that goes beyond mere compliance of laws and regulations. It is becoming clear that lasting value creation requires equal emphasis on human, financial and ecological capital.

Kumar Mangalam Birla,
Aditya Birla Group Chairman

Sustainability at AV Terrace bay

We recognize our responsibility to act in a sustainable manner and are aware that our business activity affects the surrounding environment and communities.  We constantly strive to minimize and improve our footprint and work towards positive changes in our operations to continually improve our environmental operations.

Corporate Social Responsibility

The Aditya Birla viewpoint of sustainability goes well beyond the normal definition of environmental sustainability; it incorporates health, safety and social justice issues as well.  This concept is referred to as Corporate Social Responsibility (CSR).

Corporate Social Responsibility (CSR) is a form of corporate self-regulation conjoined with business model and strategies. It focuses on companies being responsible for their actions and encourages a positive impact through its activities on the environment, consumers, employees, communities, shareholders and stakeholders. According to The Centre for Business and Government of the Kennedy School of Government at Harvard University,

Corporate social responsibility encompasses not only what companies do with their profits, but also how they make them. It goes beyond philanthropy and compliance and addresses how companies manage their economic, social, and environmental impacts, as well as their relationships in all key spheres of influence: the workplace, the marketplace, the supply chain, the community, and the public policy.

Elements of the CSR program at AVTB include:

  • Sustainability Dashboard – to track key indicators for energy use, water, waste, emissions, safety, product responsibility, labour and community issues
  • Sustainability-based Reduction Targets – incorporating energy efficiency and waste reduction into capital expense and maintenance planning
  • Commitment to Sustainable Forestry Practices

150,000 ADMT FSC® Credit Material

At AV Terrace Bay we our proud to label our products as FSC (Forestry Stewardship Council) Certified having obtained the FSC Chain of Custody Certification. FSC Chain of Custody certification is a voluntary certification system available to companies who have demonstrated their commitment to responsible forest management by having their company’s planning, practices and products independently evaluated against FSC’s Chain of Custody standards.

The FSC logo allows consumers to identify and choose products that support responsible forest management.

Wood Fibre
Sourcing Policy

In keeping with our demonstrated commitments to the principles of sustainable forest management and responsible sourcing of wood fibre, AV Terrace Bay Inc. recognizes credible independent forest certification programs such as those from the Forest Stewardship Council (FSC), the Sustainable Forestry Initiative (SFI), and the Programme for the Endorsement of Forest Certification (PEFC).

AV Terrace Bay Inc. will ensure that our wood fibre sourcing practices remain consistent with both the FSC Controlled Wood (FSC-STD-40-005 V3-1) and SFI Fibre Sourcing (2015-2019) certification requirements to which we subscribe. Towards this end, we further commit to:

  • Provide to all suppliers from which we receive wood fibre, information on our participation in independent forest certification programs.
  • Practice and promote sustainable forest management.
  • Not knowingly purchase wood fibre that has been harvested illegally or in violation of social law, traditional and civil rights, from forests where conservation values are threatened by management activities, from forests that are being converted to plantations, from forests in which genetically modified trees are planted, or from forests in violation of any of the ILO Core Conventions.
  • Manage our fibre sourcing practices in a manner which takes into account adverse weather conditions and seasonal considerations.
  • Use a verifiable system to monitor the implementation, and adherence to, best management practices by our wood producers and to use the information obtained to continually improve upon our fibre sourcing program and the environmental performance of our wood producers.
  • Maintain records and report information in a transparent fashion as required by applicable independent forest certification programs.